• Joep Brenninkmeijer


    Digital professional:
    E-commerce manager | digital marketing | product owner

  • Always trying to better understand customers; why they love a product or service and broadcast this message to other people.


    I love a fast paced and dynamic work environment. It's in my nature to craft a strategic vision on digital developments for the coming months or years. Offering solutions and quickly adapting to new needs is at my core.

    I grow traffic and conversions by providing value for customers and creating great online experiences by exceeding expectations.


    With my energetic, enthusiastic and project-based way of working I convince colleagues to test, apply and learn new opportunities and work together on the development of digital projects.



    Neleman Organic Vineyards

    Digital communications specialist

    Jan 2022 – Present


    • All-round webshop management and sales performance optimization. (visuals, design, price, promotion & content)
    • Development of digital marketing campaigns via Google & Meta ads.
    • Responsible for price- and promotion strategy



    HEINEKEN Netherlands

    E-commerce manager B2C / B2B

    Jan 2019 – Dec 2021


    In charge of growing the B2C e-commerce sales, marketing and retention for a startup within Heineken

    • Developing digital marketing channels for traffic generation
    • Analyze sales, customer & web analytics
    • Shopify Plus E-commerce store management, migration, development & implementation.
    • Continuously optimizing the products, promotions and storefront
    • In charge of all e-mailmarketing (automation) via Klaviyo for e-commerce flows 

    WWF Netherlands

    Online markeer / Product owner

    Aug 2015 – Dec 2018


    Responsible for developing websites, marketing and fundrasing via digital channels to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

    • Website development
    • Digital strategy
    • Online marketing channels
    • Ecommerce shop WWF Netherlands

    NRC Media

    Online Marketing Specialist / Product owner

    Aug 2012 – Jul 2015


    Acquiring subscribers via digital channels and mobile apps for all publications of NRC Media. Responsibilities & results:

    • Develop acquisition vision and strategy for NRC.
    • Optimize online marketing tools for maximum performance resulting in lowering the cost per acquisition of inbound channels by 50%. (SEO, SEA, social, e-mail, affiliate & display)
    • Optimize subscription- and paywall funnels for better customer experiences and higher conversions, resulting in an increase of conversion rates on the subscription site from 1% to 3%. (Using persona's, quantitative and qualitative user research & A/B testing)

    Persgroep Nederland

    Project manager online marketing

    Nov 2010 – Aug 2012


    Responsible for marketing campaigns on nationwide news sites: Volkskrant.nl – AD.nl – Parool.nl & Trouw.nl

    • Development and optimizing online marketing campaigns.
    • Creating ad material for TV, radio, print and online banners.
    • Setup and optimizing e-mail marketing for al news sites.
    • Working on Search Engine Advertising for jobsites en Google Analytics for traffic analysis.
    • Overall marketing support for the news sites, such as SEO, creation of landings pages and online bannering.

    Alfa Accountants en Adviseurs

    Digital communications specialist

    Nov 2008 – Oct 2010


    All things digital on the marketing and communications department of the head office.

    • Design, development, implementation, support and moderation of a completely new corporate website and intranet in MS Office SharePoint.
    • Consulting and executing e-mail marketing strategy, social media strategy, SEO project and corporate communications.
    • Educating key users, giving presentations and organizing corporate events.
  • Talents

    These are my natural talents which I strive to develop further.


    Strategic minded




    Digital strategies

    Developing a vision, goals, objectives and action plan for digital growth.

    Conversion optimization & Web analytics

    Google Analytics, A/B testing, user testing, customer data & visitor insights.

    Online product & website development

    Website development, optimizing subscription funnels & metered models.

    Online Marketing tools

    SEO, SEA, social, e-mail, affiliate & landingpage optimization.




    Management Development Program for NGO Leaders​ - 2018


    The program prepares nonprofit managers to support their organization’s mission by exposing them to key management concepts and providing tools to better navigate their position within the organization. The program offers formal training in fundamental elements of project management and leadership. It covers such critical skills as project planning, effective communication or leadership, and increasing one’s self-awareness.

    Program contents:

    • Project management
    • Personal development
    • Effective leadership


    Professional Scrum Product Owner I - 2016


    Hogeschool van Utrecht

    Bachelor Digital Marketing and Communication and Media/Multimedia 2003 - 2008


    Communication students are crazy about everything about digital media. They like to try new systems and applications. The stereotype of a nerd who completely absorbed in his computer, is not applicable to students Digtal Communications. They are right in close contact with their environment: they look good wishes are and like to talk about the use of different systems.



    Activities: Major: Communication systems - Minor: Event management


    Keizer Karel college

    HAVO Economie & Maatschappij 1995 - 2001


    Describe your studies, involvements, and accomplishments at this school.



    With any company or product you can set all sorts of goals and dreams. But at the end of the day there are thousands of variables that you can’t control.

    However, you can control:

    - how effective you work

    - how well you know your channels

    - how well you know your customers

    - the rate at which you are improving


    Focus on what you can control > being the best at getting better.




    Xavier van Leeuwe

    Director Consumers at TMG (Telegraaf Media Groep)

    Joep is always looking for new technologies and features that shape the future of online business. He is a devoted and loyal team player with a deep passion for business development.

    Ward Wijndelts

    Hoofdredacteur Vrij Nederland

    Joep is always the first to know about new innovations, start-ups, developments in the world of media and technology. I really enjoyed working with him at NRC Media, and I think he is an asset for every company that takes the future of seriously.

    Rien van Beemen

    CEO at NRC Media

    Joep is een uitstekende online marketeer die van veel markten thuis is op online gebied. Maakt zich snel dingen eigen, is gedreven, resultaatgericht en streeft altijd naar optimale resultaten. Ik kan hem van harte aanbevelen als een kundige en prettige collega!

    Christian Ambachtsheer

    Commerce Manager at Persgroep Nederland

    Joep is een zeer enthousiaste en bevlogen collega. Zijn inzet koppelt hij aan een grote kennis van zaken. Iemand die heldere doelen stelt en zorgt dat deze dan ook behaald worden.

    Koen van Gestel

    Technisch Projectleider Digitaal - RTL Nieuws at RTL Nederland

    Joep heeft bij De Persgroep laten zien dat hij in een korte tijd zijn weg weet te vinden in een grote en complexe organisatie en is in staat zich snel nieuwe kennis eigen te maken. Zijn groot enthousiasme en sociale vaardigheden komen niet alleen ten goede aan zijn directe werkzaamheden maar hebben ook een positieve uitwerking op de mensen om hem heen.
    Dit alles maakt van Joep een prima teamplayer met een goed ontwikkeld gevoel voor wat er speelt in online publishing en online marketing.

    Joris Timmers

    Acquisitie Marketeer Lotto

    Joep is een zeer gedreven projectmanager met veel kennis van Social Media. Hij kan een goede inschatting maken van de (online) mogelijkheden van campagnes en de boogde resultaten. Zeker op belangrijke momenten staat Joep klaar om de noodzakelijke werkzaamheden op te pakken.

    Nowelle Barnhoorn

    Freelance writer, researcher and journalist

    Sociaal, collegiaal, betrokken, enthousiast, flexibel, meedenkend en hardwerkend. Een graag geziene collega!

    Gérard Van Elsen

    Lecturer Hogeschool Utrecht

    Joep is an enthusiastic person, he takes initiatives and knows how to inspire people. When he goes for a task he will go on until he reaches a positive result. A nice person to work with.

    Lukas van der Zee

    Customer Support/Regelneef at Just Amazing BV

    Joep is een nauwegezet persoon die zijn werk heel serieus neemt en altijd net een stap verder gaat om het resultaat perfect te krijgen.


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